What Makes Steelie Different from Generic Business Software?
Most business management tools are built for general contractors, freelancers, or retail shops. They don't understand how PDR businesses actually work - panel-based pricing, dent count ranges, lot walk inspections, dealership relationships, or technician commission splits.
Steelie was built from the ground up by PDR technicians who got tired of duct-taping spreadsheets, paper forms, and generic invoicing apps together. Every feature is designed around how paintless dent repair professionals actually run their day: walk a lot, document damage, write an estimate, assign the work, complete the repair, invoice the customer, and get paid.
Everything Your PDR Business Needs
Stop juggling spreadsheets, paper forms, and disconnected tools. Steelie replaces them all with one purpose-built PDR software platform.
Customizable Hail Matrix Presets
Build unlimited named pricing presets. Insurance, dealership, storm season, retail walk-in. Edit per panel, per dent count range, per dent size. Duplicate, save, and switch between presets in one tap. USD and CAD matrices stored separately.
Customizable R&I Guide
Set your own R&I (Remove & Install) rates and surcharges. Apply a master rate across every item in one action. The same R&I guide is used uniformly in retail estimates, hail estimates, work orders, and invoices.
Customizable Retail Estimator
Build retail estimating presets with your panel pricing, your surcharges, your add-ons. Defaults restorable if you experiment and want to roll back.
Branded Customer Emails & PDFs
Fully editable email templates per company. Estimate, work order, and invoice PDFs carry your logo, your branding, and your terms. Every customer touchpoint looks like your business, not ours.
PDR Estimates
Generate professional retail and hail estimates in seconds using your customized matrices. Send as PDF, email, or shareable link.
Work Order Management
Track every job from assignment to completion. Assign technicians, attach before-and-after photos, update status in real time, and keep a full repair history per vehicle.
Digital Lot Walks
Replace paper inspection forms with digital multi-vehicle walks. Scan VINs, count dents per panel with tap-to-count UX, capture photos, and generate reports on the spot.
Hail Damage Estimating
Purpose-built hail estimate calculator with named matrix presets, oversized dent surcharges, aluminum and double-panel multipliers, professional PDF output, and blank template downloads.
Invoicing & QuickBooks Sync
Convert completed work orders into invoices with one click. Track payments, calculate tax automatically, capture signatures, and sync customers, invoices, and payments to QuickBooks Online.
Customer & Dealership Management
Manage dealerships, insurance companies, and retail customers in one place. Repair history, outstanding balances, dealership statements.
Technician Management & Tech Pay
Add your team, assign work orders, track performance, set commission rates. Tech pay is set on each work order.
Reports & Business Analytics
Revenue trends, technician performance, work-order pipeline, customer insights, accounting summaries. Excel export for accountants.
Calendar & Scheduling
Schedule jobs, view team availability, and sync with Google Calendar or Microsoft Outlook. Coordinate with dealership service departments without double-booking.
Photo Documentation
Attach photos to work orders, lot walks, and estimates. Document damage before and after repair for customer records, insurance claims, and quality assurance.
Mobile-First Progressive Web App
Steelie works on any device on iPhone, Android, tablet, or desktop. Install it to your home screen as a PWA and use it right on the dealership lot.
VIN Scanning & Decoding
Point your phone camera at a door jamb VIN and Steelie reads it automatically. Instantly decodes year, make, and model. No manual entry.
Built for Every Type of PDR Operation
Solo PDR Technicians
Run your mobile PDR business from your phone. Create estimates on-site, send invoices from the parking lot, and track every job without paperwork.
PDR Shop Owners
Manage your team, assign work orders, track technician performance, and run your accounting - all from one dashboard. Scale from 2 techs to 20.
Hail Storm Chasers
Purpose-built hail estimating with customizable pricing matrices, detailed damage mapping, and fast invoicing to keep cash flowing during storm season.
Why PDR Professionals Choose Steelie
Explore Steelie's PDR Tools
Frequently Asked Questions
What is PDR software?
PDR software is business management software designed specifically for paintless dent repair professionals. It handles the unique workflows of PDR operations. From lot walk inspections and damage documentation to hail estimate calculations, work order tracking, invoicing, and accounting integration. Unlike generic business tools, PDR software understands panel-based pricing, dent count ranges, oversized dent surcharges, R&I (Remove & Install) workflows, and the dealership-technician relationship that drives most PDR businesses.
Who is Steelie built for?
Steelie is built for new PDR technicians starting out, solo PDR techs, hail storm chasers, PDR shops with wholesale dealership accounts, and body shops subletting PDR work. Steelie's customization makes it scale cleanly from one tech to twenty: build the presets that match your pricing, switch them per scenario, and use the same software whether you're walking lots solo or running a multi-tech team.
Does Steelie support R&I (Remove & Install) pricing?
Yes. Steelie includes a fully customizable R&I Guide where you set your own parts, rates, and surcharges. You can apply a master rate across every R&I item in one action, restore defaults if you experiment, and the same R&I guide is used uniformly in retail estimates, hail estimates, work orders, and invoices. No double-entry, no per-document drift.
How customizable is Steelie compared to other PDR apps?
Customization is Steelie's core wedge. You build unlimited named hail matrix presets (insurance, dealership, storm season, retail), each with its own per-panel pricing, dent count ranges, sizes, and surcharges. The R&I guide, retail estimator, customer email templates, and estimate/work-order/invoice PDFs are all customizable per company. USD and CAD are stored as separate matrices. No conversion math.
Can I use Steelie on my phone while doing lot walks?
Yes. Steelie is a Progressive Web App (PWA) that works on any device on iPhone, Android, iPad, or desktop. You can install it to your home screen for an app-like experience. The lot walk workflow is mobile-first: scan VINs with your camera, use the tap-to-count UI to capture dents per panel with large touch targets, snap photos, and generate multi-vehicle reports.
Does Steelie integrate with QuickBooks?
Yes. Steelie has a native QuickBooks Online integration that syncs your customers, invoices, and payments automatically. When you create an invoice in Steelie, it pushes to QuickBooks with the correct line items, tax amounts, and customer mapping. No double-entry between your PDR software and your accounting software.
How much does Steelie cost?
Two transparent plans: Essentials at $29 USD or $39 CAD per month (estimating only. Retail and hail estimators, VIN scanning, customer management, branded PDFs), and Pro at $69 USD or $89 CAD per month (full business management. Work orders, lot walks, invoicing, dealership statements, tech pay, QuickBooks sync, calendar sync, analytics). Additional team members are $12 USD / $16 CAD per seat on Essentials, $22 USD / $29 CAD per seat on Pro. Start with a 7-day Pro trial, no credit card required.
Why doesn't Steelie use vehicle silhouette diagrams for panel selection?
Steelie uses a fixed 14-panel set with a tap-to-count interface because list-first selection is faster on mobile and for technicians who already know panel names. Splat diagrams are a UX legacy from body-shop estimating software built for service writers who aren't necessarily techs.
Is my data safe with Steelie?
Yes. Steelie uses industry-standard encryption (SSL/TLS), secure cloud infrastructure, and multi-factor authentication. Data is stored on secure cloud infrastructure, payments are processed by Stripe, and you retain full ownership of your business data. We do not sell your data.
Can I switch to Steelie from another PDR tool?
Yes. Start using Steelie immediately for new work and run it alongside your existing tools during the transition. Your free trial gives you full access to every Pro feature so you can evaluate it with real jobs before committing.